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VIU – Lean Startup Principles & The Future of Omnichannel Retail

Abstract
Founded in 2013 VIU set out to revolutionize the eyewear space with its premium direct-to-consumer brand. Combining online and offline channels in an omnichannel concept VIU is trying to break down barriers between channels and create a holistic and barrier-free customer experience. In his talk Kilian will share the vision behind VIU, critical milestones and learnings in their development and how Lean principles are part of the everyday life in building and running a designer eyewear company.

Bio of Kilian Wagner (Co-Founder & CEO of VIU)

Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry. CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria, Switzerland and Scandinavia, operating 28 own flagshipstores, proprietary online channels and more than 30 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey & Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG).

Target group
We are addressing potential entrepreneurs as well as already active Startups, project managers in established companies, mentors, coaches, trainers, investors, etc.

Agenda

6:00pm – Doors open & networking

6:30pm – Intro to Lean Startup for newcomers (feel free to arrive after this time)

7:00pm – Presentation

8.00pm – Networking

9:00pm – End

Veranstalter: Substring GmbH
Lean Startup Bern Meetup is a community with the goal to spread knowledge and application of the Lean Startup/Running Lean/Lean Innovation approaches for Startups as well as for innovation projects in established companies in the greater Berne area. The organizers are all volunteers with high intrinsic motivation and sharing the same enthusiasm for the topic. We are working pro bono and without a boss. Our vision is to expand by launching Lean Startup Meetups in other Swiss cities. Please let us know, if you want to participate in this venture.

Ticketpreis Nicht-Member: Fr. 0
Ticketpreis Member: Fr. 0

Datum
Oct 24th
Zeit
18:00 - 21:00
Ort
Impact Hub Bern
Web
kostenlos

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